Political Science 503: Public Opinion

 

Professor Thomas E. Nelson                                                             

2044 Derby Hall

292-6408; nelson.179@osu.edu

Office hours: Wednesday 1-3 p.m.

Fall Quarter, 2004

Tuesday, Thursday, 2:30 – 4:18

384 Arps Hall

 

Teaching Assistant: Kendall Thompson
thompson.833@osu.edu

 

Week 1 Slides

Week 2 Slides 

Week 3 Slides

Week 4 Slides

Values Slides

Persuasion Slides

Media Slides

Public Opinion and Government Slides

More sample test items

Essay assignment

 

Essay scores

Other Links of Interest:

 

“No Debate” (NOW with Bill Moyers)

Bush Campaign Recruits Volunteers at Rallies

Streaming video of presidential debates (New York Times)

Cleveland Plain Dealer makes no endorsement for President 2004

Editorial: Values and party allegiance

Kerry/Edwards campaign advertisements

 

Bush/Cheney campaign advertisement

 

Course Description

What is public opinion?  Where does it come from?  How does it change?  What does it matter?  These are fascinating questions, and in this course we will attempt to answer them using the results of scientific studies and our own wisdom and imagination.  We will explore the landscape of opinion on a variety of political topics.  We will attempt to find out what the public thinks about these issues, and more importantly, why they think the way they do.  Our analysis will draw extensively from scientific studies of attitudes in the fields of political science and social psychology.  We will also attempt to understand how attitudes change.  Finally, we will explore the political ramifications of public opinion.  We will try to find out how a person's political opinions influence their behavior, and whether or not political leaders pay any attention to, or manipulate, “the will of the public.”

Course Requirements and Grading

There will be two examinations: a midterm in class, and a final during the scheduled examination period.  The final will concentrate on the latter half of the course, although some questions will be included that touch upon topics from the beginning half.  You will also write a short essay (3 pages), due during the 9th week of the quarter.  The format of the exams and essay will be discussed in class. 

The breakdown of the grading is as follows:

 

Midterm Examination

  40%

Final Examination

  40%

Essay

  20%

 

Exam and essay dates are fixed. I will not allow extensions, rescheduled exams, or early finals. I will only make exceptions for documented illnesses, family emergencies, and previously-scheduled university activities.

 

Course Website

There is a course website, which you can find by visiting my homepage: http://polisci.osu.edu/faculty/tnelson/. The website will contain lecture outlines, sample test questions, essay assignment, etc.

Readings

Four books are required for purchase: American Public Opinion, 7th Edition, by Erikson and Tedin;  Polling and the Public: What Every Citizen Should Know, 6th Edition,  by Asher; Influence: Science and Practice, 4th Edition, by Cialdini; and Energy, the Environment, and Public Opinion, by Smith. All are available at SBX.


September 23

Course introduction

Sep 28, 30

The science of public opinion research

Public Opinion, chapter 1.
Polling and the Public, chapter 1
Energy…, chapter 1.

October 5, 7

The scope and methods of public opinion research

Public Opinion, chapter 2
Polling and the Public, chapters 4, 5.
Energy…, chapter 2.

Oct 12, 14

Sources of opinion: The psychology of attitudes

Public Opinion, chapter 3
Energy…, chapter 3
Polling and the Public, chapter 8

Oct 19, 21

Sources of opinion: Knowledge and ideology

Public Opinion, chapter 4.
Polling and the Public, chapters 2, 3
Energy…, chapter 4.

Oct 26, 28

Sources of opinion: Values, political culture, and self-interest

Public Opinion, chapter 6.
Energy…, chapter 5.

Midterm examination in class October 28

November 2, 4

*Election Week*

Polling and the Public, chapter 7

Nov 9, 11

Attitude change

Influence: Science and Practice, chapters 1-5

Nov 16, 18

Mass media and public opinion

Public Opinion, chapter 8
Polling and the Public, chapter 6
Influence chapters 6, 7

Essay posted on November 16; due November 23

Nov 23
Thanksgiving, Nov 25

Public opinion and political change

Public Opinion, chapters 9, 10
Energy
…, chapter 6

Nov 30
December 2

Public opinion and democracy

Public Opinion, chapter 12
Polling and the Public, chapter 9

Final Examination: Thursday, December 9, 1:30 PM